“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” ~ Sam Walton.
Research shows that a company spends 5 – 10 times more to acquire a new customer than it does to make a sell to an existing customer, so what are you doing to retain your existing customers?
Well, you now have your clients and you probably already know better that you need to keep them coming for those new or existing items or services on your shelves. Leading salesmen advise;
- you have to get personal e.g. (email them on their birthdays, get funny in your emails just like you talk to your buddy),
- be present e.g. (A simple “We’ve got a new product or service you might really like!”) may suffice,
- be proactive e.g. (Are they happy or dissatisfied? Has their problem been solved?) If you show that you care about their well-being or success, you’ve moved most of the way to making the second sale already.
Depending on your specific requirements here, we develop a relevant and appropriate Customer Loyalty Program, discuss and brainstorm with your team on what we are to do, how long it takes and how much it will cost. Using ready made web tools, we help you set up an inbuilt solution to help you get personal with clients, be present, and proactive with them for repeat buys.
Customer loyalty programs can range from a simple email solution, through points based rewards to highly engaging programs involving media promotions on TV, Radio, Print and social media. So please contact us to discuss and share proposals on how to implement an engaging customer loyalty program for your company.